Renowned designer Zainab Chottani, who is well known for her expertise in bridal and formal wear, has now ventured into the terrain of prêt wear with a new label – Tahra – named after her sister Tooba and daughter Zahra. The coveted range is meant for young women who look for beautiful prêt pieces that exude charm and elegance.
Zainab has already won hearts recently with her second volume of Chikankari Festive collection for Eid. Now Tahra’s debut collection features trendy ready-to-wear high street fashion which uses luxurious fabrics and exquisite designs to celebrate the dynamic feminine aesthetic. The new line is contemporary in its look yet it is rooted in traditional design philosophy, just what the brand envisioned it to be.
The collection has a colour palette ranging from soft pastels to vivacious popping hues. Though the pieces are not targeted for formal wear and are essentially styled for everyday shenanigans, the designs are ideal for fashion-savvy women and some of these can also be worn on festive occasions. Every dress has its individual appeal and you can choose the one which expresses your distinct aura. We particularly loved a few designs which definitely stood out from the collection.
This dreamy emerald number has a classic evening colour palette. The plum scalloped border is the highlight of the piece which speaks of opulence and grandeur. Speaking of regality, we have this vibrant red piece which is accentuated with intricate embroideries and depicts charm and grace.
For those who want to add some drama to their routine, here is an orange number which is styled as a kaftan and has ethnic motifs and tassel details. Another fun pink shirt is perfect for a pop of colour in your wardrobe. With a mix of patterns, this one is styled as an angrakha and is paired with flared pants.
A tea-pink ensemble has a lot of potential for summer season. With geometrical and floral embroidery, this number can be dressed down for a day look or dressed up for a soiree. You can also make a statement in this icy blue hue which has a lot of texture in its fabric.
Whether you want to go big or soften things down, Tahra’s new line has something for you. The label promises to have refined quality with an accessible price range. Check out the complete collection online and order your favourites before they are sold out.