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20 Jun

7 fashion brands for Ramzan

It’s the time of the year when women easily accept 30 days of abstinence from food and water but direct their guilty pleasure from food to fashion! They indulge (most eagerly) into fresh off the rack, graphically patterned and vibrant outfits, not that we’re complaining. There’s an instantaneous need for a spiritual cleansing in Ramzan, but also one of a different kind, and what may that be, than to indulge in some hard-core retail therapy?

As Eid approaches, the markets are ready to get swarmed and as far as our trend report goes, ready-to-wear is topping the charts! While R2W is available a dime a dozen and there are umpteen options to choose from, here are our top high street picks from retailers at the Dolmen Mall (Clifton) targeting the festive season:

 

Khaadi

Khaadi EidKnown for its graphically patterned designs and vibrant tunics, Khaadi has more or less everything but its latest silk edition is our absolute favourite! The poncho styled kurtis are this season’s perfect investment and we loved a sorbet yellow top that was on display in their store. It had billowy sleeves and a ribbon belt that would put down an effortless look that’s minimal yet electric for the all the iftaar-parties you get invited to. This silk tunic was priced at Rs. 3790. Unfortunately we can’t find it online so we’re giving you the next best option. Just go yellow! http://www.khaadionline.com/pk/

 

Generation

Generation EidGeneration has always endeavoured to encapsulate the right trend into their minimal, yet austerely elegant dresses. Their sartorial brilliance is reflected in finely stitched, billowy frocks and a-line dresses making it a brand where women love to place their aesthetic trust in. This season’s favourite investment would be incorporating traditional, mughal-inspired tunics into your style repertoire. For Eid we advise you to invest a little more and indulge in this lovely red drop waist Kanjivaram Jama outfit from the formal range! Shop here: http://www.generation.com.pk/kanjivaram-jama

 

Sana Safinaz

Sana Safinaz Eid collectionThis Ramzan Sana Safinaz knows exactly how to allure women to their doorsteps. Their Muzlin collection by far excels in providing quality, exuberance and style at very affordable prices. Our top favourite is the baby blue and soft green kameez with intricate detailing of French architectural motifs. This is paired with silk embroidered panels and a floral printed chiffon dupatta. So whether is an iftaar-dinner or a light get-together, an uber classic look can be achieved by mixing a touch of organza in its trouser or sleeve details, all for just Rs. 3290. However, if it’s too late to buy and tailor, then the Eid collection is out as well and it’s as festive as can be! https://www.sanasafinaz.com/eid-collection

 

Ego

13394044_10153566190796892_1476587600130625562_nOffering more for less-price tags, Ego should be on everyone’s style radar! Its new pre-Eid collection brings forth a beautiful blend of summery colours like sky blues, sorbet yellows, pistachio greens and bright neons that would be a perfect fix for a hot summer’s day. Our top pick in the latest collection is a gold-threadwork, knee-length tunic in a royal blue hue with delicate chiffon sleeves and a gold-printed back. This tunic can be clinched with a gold belt to add a classy touch at an iftaar-dinner. This kurti was priced at Rs. 3950. http://www.wearego.com/eid-2016/in-a-dream

 

Sapphire

Sapphire Eid 2016Leading retail brand, Sapphire does not disappoint when it comes to epitomizing bohemian glamour into their outfits. This Ramzan it has stocked up on a collection that juxtaposes intricate embroidered shirts with delicate chiffon dupattas and crisp lawn trousers. The floral yellow suit titled “pictorial trellis” from their Eid collection is what we recommend. It’s priced at Rs.3650 and brings about a crisp cotton digital printed shirt and dyed cambric trouser with sleeves and dupatta made of pure chiffon, and neck, back and shirt embroidered borders patches with it; which make a stellar iftaar dinner outfit! http://sapphireonline.pk/pk/eid-collection/lawn-ss16-vol-3.html?p=1

 

Gulabo

Gulabo EidThis season’s best selling items in the store would pique the interest of women who enjoy standing out from the crowd. While the tunics in stock are bold, bright and sturdy to brighten up one’s wardrobe, what we especially recommend is to go take a look at Gulabo’s wide range of tunic, dhoti and cowl pattered shalwars priced at just Rs. 3500 each. Our top favourite leopard printed dhoti shalwar can easily be paired with a black shoulder off-tunic to oomph up the evening look! http://www.gulabo.pk/product-detail.php?prodid=257&catid=15

 

FnkAsia

DSC_1599 copyBanking on perky, ethnic outfits, FnkAsia presents a eclectic blend of fusion wear that can be easily styled to perfection. Our top pick of the season is definitely the latest collection of vibrantly coloured tops in store, only for Rs.3500, that can be worn with ripped jeans, and/or dhoti shalwars! To add a festive touch to the look, the above the knee loose-frock top can be worn with hand embroidered cropped jacket also available at FnkAsia! http://www.amiradnan.com/fnkasia

Naveen Qazi