In line with the spirit of Ramazan and owing to the testing times we are living in due to a global pandemic, Coke Studio joined forces with Atif Aslam and released a special rendition of Asma-ul- Husna — the 99 names of Allah — as a humble expression of hope and healing in these difficult times.
The three-and-a-half-minute recital features the 99 attributes of the Allah Almighty which have been a part of our cultural memory due to a beautiful rendition which used to air on PTV. However, Coke Studio has reintroduced the supplication to the younger generation or the millennials as we call them, manifesting a multilayered soundscape. The recitation also includes vocal Acapella, recorded at home and at project studios across Pakistan, by 24 artistes.
Produced by Zulfiqar Jabbar Khan aka Xulfi and directed by Asim Raza, the video features a solid backdrop where the names appear as shimmers of gold while Atif’s voice reverberates. It also features a unique arrangement of duffs that echoes in background.
Earlier, Atif has performed two masterpieces Tajdaar-e-Haram and Wohi Khuda Hai for Coke Studio which were equally soul-stirring and passionate expressions of devotion. The release of this special is very time appropriate as the world faces a grave health crisis and humankind needs spiritual healing as well as reassurance of better times ahead.
You can watch the recitation here: