In a brief conversation with Shanaz Ramzi, Hum TV’s GM Public Relations and Bridal Couture Week’s official spokesperson responded with a clarification as to why stylists were being charged a grand sum of 200,000 rupees for providing a service at BCW.
“Bridal Couture Week works differently from a regular fashion week,” she told me today. “We are selling them (stylists) complete advertising packages and that is essentially what they are paying for. They will be providing a service, but we are providing them invaluable air time on Hum TV and Style 360. They will be getting incredible mileage, which is why they are okay with this arrangement. They have already been appearing on morning shows. Designers are charged to showcase on a fashion week platform and we see nothing wrong with making the same offer to stylists if they are being given as much exposure and publicity. Like I said, this is not a conventional fashion week model.”
The biggest attraction at Bridal Couture Week, Ramzi confirmed, was the participation of Bridal Couture King JJ Valaya from India. He will probably be showcasing on the last day so all of you planning on a lazy Sunday, prepare to drive yourselves over to the Expo Centre to experience his latest collection on the catwalk. So much for PFDC’s grand surprise of having Indian designers participate at the PFDC L’Oreal Paris Bridal Week. It really is a cut-throat industry!