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3 May

PSFW: from The World of HSY to #SunsilkDreams

High Tea with HSY – Visit to Mahgul’s Studio – The #SunsilkDreams Treasure Hunt – Voile Shows – Dinner at Tokyo


It was a fun working day that started at 12pm at the HSY Gulberg Galleria store. The ‘press meet’ was held to celebrate the store’s one-year anniversary, the HSY brand’s 21-year anniversary and to update the media on plans for the brand. After spending an hour in the store, hearing the man’s vision for his brand, I only wondered when he would be standing for elections because that’s all that he wasn’t doing.


‘Sheru’ as he’s fondly known as, walked everyone through the HSY expansion to Karachi, due this October. He shared his CSR that included projects with Shergarh, CARE and the Ladies Fund for educating young girls. He also revealed that his TV show, Tonight With HSY, was approved for a third season (and that FOX had approached him for a movie role but he had to decline). He was also working on Asad ul Haq’s Dekh Magar Pyar Say as Creative Director. There was HSY Events under which he’d be doing two award shows this year. And then there was The World of HSY, his personal website that would invite all his followers to his life. is up for visits.


Inky blue cupcakes, resonating with the theme.


So, it was an extremely well-attended events, with all of fashion’s exhausted media turning up in the midst of a busy fashion week to hear what the man had to say. And he spoke for more than half an hour without boring anyone. Dynamic, Sheru is a gifted speaker. At the end he concluded with a sneak peak to his fashion week collection, INK, which derived from the colour blue and created whatever inspired him as trends for spring/summer 2015.


INK, the collection


After catching up with Momina Sibtain over lunch at Gunsmoke, another friend and I headed out for a visit to Mahgul’s studio. In process of shifting, the studio was a bit of a mess but we managed (with the help of Buzzy) to take our pick from her fabulous, whimsical voile prints and patterns that were quirky and so summer appropriate. Can’t wait for that delivery, which should be in two week’s time.


Having enjoyed that essential spot of fashion retail therapy I headed back home to get ready for the PFDC Sunsilk Fashion Week Day 3, dedicated to voile shows. I won’t go into the details of the lineup because I’m doing that report for Instep (though I will say that Shubinak stole and saved the day!) but I will share details of the #SunsilkDreams treasure hunt that Sunsilk had organized for the media. We were supposed to find, photograph and share as many Sunsilk shampoo bottles in the lounge as we could and then share them on our social media accounts. (So if you’re following me on Instagram or Twitter then share/repost me bottles and help me win!)


My #SunsilkDream was not to behave like a 5 year old though it was fun!


I got there first and posted the first seven easily but I have to say that everyone else cheated by following my instagram and knowing exactly where to look! I gave up then because the shows were about to begin and I had given up hope. That said, it was fun while it lasted. As I told Sunsilk, my dream – if I were not a fashion journalist – would be to be a travel journalist. There’s still time for that I guess.


The day ended with a quick dinner at Tokyo, which came highly recommended but we were tempted to quickly exit before ordering because of the dull ambience. I’m glad we didn’t because the Sashimi Salad, the Shake Maki and the Crab Nigiri hit the spot for being fresh and very flavousome. It was the perfect end to a happening day.

The Haute Team

This article is written by one of our competent team members.