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21 Feb

The haute lawns of 2017

Elan lawn

The lawn season is looking extra sunny this year. We’ve barely recovered from weddings and any form of retail therapy isn’t on top of our lists right now but ‘Summer Is Coming’ and we need to stock up in preparation. Plus,  retailers don’t care how we feel and other eager shoppers are ready to swipe their cards down.



For those of you who are eager shoppers we’re giving you our top 5 most anticipated lawns this year, with a hint of their launch dates to mark your calendars and set your alarms right, after all, who doesn’t love a long queue.

Élan

Élan is probably the most anticipated lawn of the season and why shouldn’t it be. Last year not only was their campaign, with Indian super model Nidhi Sunil, breathtaking but they were sold out within days of their release and from what we’re hearing, this year will be even bigger and better. This year Élan is set to debut its Lawn’17 on March 18th nationwide and for this one even we’re marking our calendars in red.

Elan lawn

 

Sana Safinaz

While Sana Safinaz usually comes out in the later part of the season, they’ve set the date for 26th March this year around, making them the first to debut among the premier lawns of the season. While not much has been revealed so far, rumor has it that this is the last year we’ll be seeing Amna Babar as the face of their lawn. However it doesn’t matter who the new face of Sana Safinaz might be; we can rest assured that they’ll deliver a campaign that will make more than a few jaw drops. We’re looking out for this one.

 

Faraz Manan

Faraz Manan has bid farewell to his long standing muse Kareena Kapoor. We’re excited to see who’s picking up the mantle after her? Our sources tell us that Faraz Manan’s 2017 lawn will be shot with a Middle Eastern beauty this time. Faraz Manan’s Lawn is set to debut on 15th March nationwide so ladies get your cards polished. This will be a good one.

Kareena Kapoor lawn Faraz Manan

 

Zara Shahjahan

Although the brand hasn’t officially announced their launch date, our sources tell us that the lawn will be launched in the first quarter of March. Zara Shahjahan lawn has always been very well received among retailers and shoppers, but sorry fans! Syra Shehroz will not be gracing their campaign this year. Their campaign will be shot among the gorgeous landscapes of Vietnam. Nadir Firoz Khan with an international supermodel model will be a combo we’re definitely looking forward to. Something interesting is cooking for sure.

Zara Shahjehan lawn

 

 

MAHGUL

Mahgul is probably one of the few breakthrough fashion houses in recent years that has managed to always amaze us and has quickly climbed the ladder to become one of the few brands we keep an eye on all year. Mahgul, speaking to us promised to introduce a fresh perspective for S/S 2017 Lawn in terms of colours, layouts and original design making this another addition to our Haute Lawn list of 2017. The brand is set to debut it’s lawn at the end of March and we’ve reserved our front row seats.

Mahgul lawn

 

  • Hey guys, we’ll be giving away all these top lawns in contests through summer so if you’re interested then leave a comment here on which is your favourite and why! It may help you win!

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Haider Maqsood

The author is our Haute Lahore Correspondent, who's a part time writer with a full time passion to stay candid and loud!

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