Image unveils serene and sublime latest collection Lawnkari® ’22

One of the country’s most trusted and beloved clothing brands, Image, has made a name for itself with its unique and refined craftsmanship, timeless designs, and attention to detail. The label that believes in clothes that have a lasting appeal, creates each garment with finesse keeping in mind the sartorial preferences of its loyal customers. Not only that but Image experiments with designs to ensure that its clientele keeps growing.

Taking its winning streak forward, Image wants buyers to experience the joy of festive season with its specially curated latest luxury lawn collection, creatively titled, Lawnkari® ’22. The Eid ul Fitr edit features exquisite 3-piece unstitched ensembles on a premium lawn canvas. Made with high quality breathable fabric, that lawn will help you stay cool and brave the hot and humid summer season in Pakistan. Each dress in this luxe Lawnkari collection has heavy chikankari and schiffli embroidery with a twist of zari detailing.

Loyal buyers of Image are aware that chikankari and schiffli embroideries are the brand’s signature motifs, so Image is the go-to brand if you’re looking for these embroideries. This Eid edit features Image’s most refined color palette, with mostly sorbet hues with an addition of a must-have black piece. There is surely a shade in the collection that will compliment your distinct taste, preferences and skin tone.

The shirt is the center piece of any desi jora and one of the highlights that should outshine. Image pays special attention to this aspect as the shirts in Lawnkari collection are enriched with laser cut-work and heavy lace work. Interestingly, Image has resolved another recurring issue that women face prior to Eid.

The designs in Lawnkari are so beautiful that the customer won’t have to waste time and money to look for additional applique works. It saves customers from skyrocketing tailoring prices as well as the tension that the final dress won’t turn out the way they pictured it. So, it is apt to describe it as ‘hassle-free lawn’.

Image enjoys a well-reputed standing in the E-commerce market. It is the first local company to be listed on Amazon, the world’s largest E-commerce platform. The brand was recently facilitated with the the ‘Prime Minister’s Excellence Award’ at the National e-Commerce Convention. Image was acknowledged for its outstanding performance in the E-commerce sector and for becoming the first Pakistani business to make it to Amazon.