Taking a responsible stance, Unilever has decided to cancel this yearâ€™s Lux Style Awards ceremony and channel all funds and finances to help people affected by COVID-19.
The annual celebration of artists and their craftsmanship from the fields of entertainment, fashion, music and lifestyle is on halt in the wake of coronavirus pandemic that is enveloping the world.
According to the official press statement issues: “The show’s budget will be redirected to partner with the Akhuwat Foundation in order to support the impacted members of the entertainment and fashion industry.”
“Over the years, thousands of people have supported and worked on making it (LSA) the most coveted award ceremony of Pakistan. Today, in these tough times, we want to support the members of these industries, whose lives and jobs have been affected by the pandemic,â€ said Asima Haq, the Beauty and Personal Care Director at Unilever Pakistan.
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As Pakistan faces one of its biggest challenges of Covid-19, we stand together with the nation. LUX Style Awards (LSA) has decided to not go ahead with the grand awards ceremony in 2020. We will instead redirect our show funds to partner with the Akhuwat Foundation in order to support the impacted members of our entertainment and fashion industry. For full statement click the link below: https://www.luxstyle.pk/ – The Lux Style Awards team #LSA2020 #staysafe #staystrong
“While we may not celebrate LSA in all its glory this year, we will find a befitting way to recognize and award the winners of the 19th Lux Style Awards,” the statement read.
Amir Paracha, Chairman and CEO of Unilever Pakistan, also added” â€œThe Lux Style Awards have always stood as one the most esteemed platforms to recognize and celebrate the best in Pakistanâ€™s entertainment & fashion industry. We recognize the impact of this postponement and urge everyone to stay together in strength and spirit.â€
Several international events such as the Met Gala and Cannes Film Festival have been postponed due to the pandemic in the last few months. Here’s hoping for better times!