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3 May

Sana Safinaz Lawn 2015: resetting trends, yet again!

I’ve mentally put away 36,000 from my very hard-earned salary. All for the stash of Sana Safinaz lawn that I will hoard. Yes, I will sin but I see myself carrying this through summer dinners, Ramzan, Eid, a summer family wedding and even fashion week. That’s a lot of practical use. And even if I can’t justify spending so much, here’s the thing. I won’t be able to resist what I saw today.

 

I was invited for a preview of the lawn collection, which will be in stores later this month. And while I walked in thinking it wouldn’t excite me too much, I confess I felt like a kid in a candy store and I didn’t want to leave. Sana Safinaz are trendsetters when it comes to lawn (amongst other things) and their designs this year are no different in being game changers. There is gorgeous chikankari, delicate velveteen thread embroidery, embroidered chiffon dupattas and a delicate net that will blow you away. There’s more but I don’t want to give away too much. I think there are 15 or 16 prints in two colour waves each and they’ll retail at 5950 and 6550 each, depending on the design.

 

This design alone is a game changer. It's light, dressy and I've never seen lawn like this before.

 

“I’ve always said that our lawn is for a woman to wear when she’s dressing up for work, or for a summer wedding or a similar occasion that requires her to stand out,” Safinaz said when I met her this morning. “It’s not to cook lunch in. It’s to dress up in.”

 

She also added that she couldn’t emphasise enough on the fact that printed shalwars do not work.

 

“The Pakistani woman is generally curvy and on the shorter side,” she said. “When I see someone wearing a heavily printed shirt with a heavily printed dupatta and an equally heavily printed shalwar my toes curl in distaste.”

 

Delicate pink velveteen embroidery, this print comes in a lemon yellow too.

This is one of the two chicken designs, replete with the crystal neckline. It's a must-have!
The Haute Team

This article is written by one of our competent team members, who probably didn't have enough to say to own up to it.