Sanam Chaudhri-Sheikh is fairly low profile, in fact she was pretty much unknown in Lahore at least until she showcased her acclaimed florescent collection (in Karachi) in which Mathira ‘revealed’ a bit more than Sanam had bargained for. And then came the Shibori collection this year; that edgy splash of white and blue tied up with a flash of poppy red. Two collections and a constant stock at Labels later, everyone knows (or should know) who Sanam Chaudhri is.
There’s another reason. This young designer carries style effortlessly. It’s easy to pull on the Jimmy Choos, Manolo Blahniks or Louboutins (and we love to be branded from head to toe) but it takes someone with an inherent sense of fashion to pick up a label that is relatively unknown, at least in Pakistan. Nicholas Kirkwood, someone even I hadn’t given much of a thought to, is actually a footwear designer right up my alley. Bright, edgy and unabashedly quirky, he is someone I see lot of in Sanam Chaudhri. Three cheers for style!